Where the money
comes from + goes.
We publish the structure of TrustPadel's revenue + costs every quarter. Percentages, not exact pounds — we're a private company — but enough to see if the incentives line up with what we say we stand for.
A note on what's shown
These are the categories + relative weights — not signed accounts. BuiltByGo Limited files full accounts with Companies House annually (registered in England + Wales). We update this page each quarter to reflect changes in the revenue mix or cost structure. If a category moves materially, we add a dated note here so the change isn't silent.
Revenue
Where the money comes from.
Share
~15%
Trust+ subscriptions
£3/mo or £30/yr from players who opt in for ad-free, deeper insights, exclusive cosmetics, monthly Credit stipend.
Cancellable any time. No long-tail dark patterns — cancel from one click in /account/consent.
Share
~45%
Aggregate data sales
De-identified ranking + match counts at city/club/cohort level. Sold to federations, media, regulated betting (lawful territories only).
Minimum 5 players per cell. No names, emails, addresses, DOB, precise location. Players can opt out one click.
Share
~30%
Operator subscriptions
Premium placement, bookings integration, league management tools sold to venues + organisers via Courva. Free tier covers basic listing.
Players are never charged to be in the directory. Clubs choose to upgrade.
Share
~10%
Manual ad placement
Brand sponsorships across specific surfaces — leaderboard banners, event sponsorship, in-feed placements. Clearly marked, no cross-targeting.
Trust+ subscribers see no ads. Aggregate impression reporting only — no per-user ad tracking.
Costs
Where it goes.
Share
~20%
Infrastructure
Supabase (database + auth), Railway (workers + apps), Cloudflare (edge cache + WAF), Typesense (search), R2 (object storage), Resend (email).
Share
~55%
People
Engineering, data ops, customer support, community management. Small team — every person is hands-on across the platform.
Share
~10%
Trust + safety
DBS verification provider, integrity-ladder ops, safety-report triage, dispute resolution. Annual independent pen-test (Phase-9 gate).
Share
~8%
Content + data
Federation feeds, editorial work on the academy + news, venue data verification, sponsored event coverage.
Share
~5%
Legal + compliance
GDPR/DPA obligations, data-buyer-licence drafting, country-specific adult-age + gambling-law counsel.
Share
~2%
Marketing
Negligible. We rely on the product + the open Crest API for distribution. No paid acquisition.
Revenue we've turned down
What we won't sell, period.
- −Player contact details. We have email + phone numbers in the database; they never leave it for a buyer.
- −Minor data. Every form. Every feed. Every aggregate. The view-level filter doesn't care what the buyer paid.
- −Special-category (Article 9) tag data — identity, condition, preference. No price point unlocks it.
- −Safety-report content. We'll never sell the safety pipeline as a data product.
- −Per-user ad targeting. Manual ad placement is a flat-rate surface, not a behavioural cohort auction.
Why this page exists
Trust isn't a claim, it's a balance sheet.
Most platforms publish an ethos page + an ad-spend dashboard + nothing else. We're selling Crest as a rating you can trust — that argument falls apart if we don't show how the business actually pays for itself.
If a buyer were paying us to bend an integrity rule, you'd see it in the revenue mix here before you saw it anywhere else.
Last updated 8 June 2026. Next update on or around 8 September 2026. Questions? [email protected].